Research on the acquisition of new label holders for existing ecolabels

For the product groups electric bicycles, garden tools, detergents and shampoos, shower gels and soaps and other so-called rinse-off cosmetic products of the Blue Angel there are currently (2020) no or very few sign holders, although it is assumed that there are products on the market which meet the criteria and for which the Blue Angel could be applied for.

The aim of this project was therefore to establish contacts with companies and, with the help of interviews, to identify the obstacles that lead to there being no or only a few sign holders for the various product groups.

On the basis of the results and conclusions, measures have then been derived to attract new label holders in the product groups mentioned.