Increasing public awareness and interest in environmental information – strategies and tools to increase reach, visibility and utilization

The project analyses how target groups of data-oriented environmental reports - and in particular the multipliers within them - can be better reached and thus the range, visibility and utilization of environmental information can be improved. Because so far the existing potential has only been insufficiently used. On the one hand, the above-mentioned reporting formats only attract relatively little or brief public attention. On the other hand, use and recycling by individual target groups such as scientists can be significantly improved.