Utopia Product 2013. Environmentally sound products availabe at Saturn stores: Current EcoTopTen product recommendations, guidebook for the point of sale and guidelines for the sales staff
Providing the current EcoTopTen market overviews for the following seven product groups: televisions, refrigerators and freezers, espresso machines, washing machines, dishwashers, dryers and vacuum cleaners.
- Providing customer information in the form of guidebooks available at the point of sale for the product groups of televisions, refrigerators and freezers, washing machines, dishwashers, dryers and vacuum cleaners. Product offferings that should be taken into account are environmentally sound products on offer at Saturn. Here, the focus is on information and recommendations for the purchase of particularly energy-efficient and environmentally sound devices, for a more environmentally rational and cost-saving use of the devices, for the appropriate time for exchanging a(n) (old) device (keyword early replacement) under environmental considerations, and for the end-of-life of EOL devices.
- Establishing guidelines in order to assist the sales personnel at Saturn in consultancy for the product groups of smartphones, tablet PCs and laptops. Some of the aspects that should be taken into account are electromagnetic radiation, resources (including rare earths), social aspects in production and power consumption.