Climate Initiative (CI): the EcoTopTen product award – focus on Energy Saving (SEK)
The overall objective of the project is to make an active contribution to the national climate protection targets in Germany. The overall objectives of the project are to increase the market share of energy-efficient, energy-saving devices and fuel efficient cars; a shift of the equipment in use in German households towards a higher proportion of energy efficient best appliance; Increasing awareness of the issue of electricity and energy savings for consumers. With two actions consumers will be mobilized in the project: one in cooperation with electricity providers and one in cooperation with fire brigades and THW. Active support of consumer purchasing decisions by providing a current, user-friendly and attractive website (www.ecotopten.de) with high visibility through extensive networking and the inclusion of both traditional public relations and social media (Facebook, Google+, Twitter).